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    Strategic Marketing
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    Exam 8: Innovation and New Product Strategy
  5. Question
    Products That Are Significantly New and Create Important Value for Customers
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Products That Are Significantly New and Create Important Value for Customers

Question 28

Question 28

Multiple Choice

 Products that are significantly new and create important value for customers are called _____ innovations. 


A)  transformational
B)  incremental
C)  substantial
D)  nondescript

Correct Answer:

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