Multiple Choice
Which of the following factors favors direct distribution by the manufacturer?
A) Simple product/application
B) Large number of geographically concentrated buyers
C) Opportunity for competitive advantage
D) Small and frequent purchases
Correct Answer:
Verified
Correct Answer:
Verified
Q2: Discuss the factors that influence distribution decision.
Q3: A single product makes distribution by the
Q4: Buying and selling activities by marketing intermediaries
Q5: Agile supply chains require long-term partnership with
Q6: Often customers shop for information in one
Q8: _ VMS includes various formal arrangements between
Q9: If a company decides to distribute its
Q10: _ is defined as the group of
Q11: Relationships between the conventional distribution channel participants
Q12: Channel _ refers to the strategic shift