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    Strategic Marketing
  4. Exam
    Exam 15: Strategic Marketing Implementation and Control
  5. Question
    A Benefit of the Balanced Scorecard Methodology Is That It
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A Benefit of the Balanced Scorecard Methodology Is That It

Question 30

Question 30

True/False

A benefit of the balanced scorecard methodology is that it is feasible for any business unit level strategy and provides a means to link performance evaluation to strategy implementation.

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