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If Some Consumers Are 'First Adopters', That Is, They Value

Question 21

Multiple Choice

If some consumers are 'first adopters', that is, they value having the latest technology products, a firm introduces new products because:


A) its competitors will not develop similar products.
B) its older models have stopped selling.
C) .it wants to improve existing models.
D) by introducing new features, it can increase the demand for new models.

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