Which of the Following Statements About Listening to Customers Is

Multiple Choice

Which of the following statements about listening to customers is least accurate? 

A) Listening to customers can result in increased sales and profitability.
B) Companies should hire employees who already possess good listening skills because training employees in this area is usually ineffective.
C) As the U.S. economy becomes increasingly service oriented, customer service becomes even more important.
D) Listening can be a strong customer acquisition and retention tool.