When Employees at Coors Translated Its Slogan "Turn It Loose

Multiple Choice

When employees at Coors translated its slogan "Turn It Loose" into Spanish, they didn't realize it would translate to "suffer from diarrhea." To avoid similar problems, the sender of a message must 

A) select a proper communication channel.
B) provide means to ensure reliable feedback.
C) keep all messages in English.
D) select appropriate words or symbols as part of the encoding process.