Which of the Following Statements About Direct Mail Marketing Is

Multiple Choice

Which of the following statements about direct mail marketing is most accurate? 

A) With the increasing popularity of e-marketing, direct mail marketing has become obsolete.
B) Sales letters are generally written by specialists.
C) In terms of response rates, e-mail marketing is more effective than direct-mail letters.
D) Virtual mail appears to have a greater emotional impact than tangible mail.