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    Microeconomics Study Set 2
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    Exam 16: Pricing Strategy
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    The Process of Rapidly Adjusting Prices Based on Information Gathered
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The Process of Rapidly Adjusting Prices Based on Information Gathered

Question 121

Question 121

Multiple Choice

The process of rapidly adjusting prices based on information gathered on consumers' preferences and their responsiveness to changes in price is called


A) yield management.
B) elasticity management.
C) brand management.
D) marketing.

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