Alicia,a Product Representative at Frito-Lay in Atlanta Has Received a Call

Multiple Choice

Alicia,a product representative at Frito-Lay in Atlanta has received a call from a customer asking about a new product.The customer has a friend in Seattle who was just telling him about a new snack Frito-Lay has introduced that is selling rapidly.Alicia's office does not market this product,and at the present knows very little about it.She asks the customer if she can get back with him with more information.Alicia then calls product management in Texas.Based on this information,this firm is most likely organized according to which of the following?

A) Function
B) Product
C) Region
D) Customer
E) Market