Rick Is a New Product Manager for a Large Biochemical

Multiple Choice

Rick is a new product manager for a large biochemical firm. He is currently working on a proposal for a new chemical solvent and knows that introducing the new product can be risky because it might fail. He also knows that ___ is risky as well.

A) performing marketing research
B) keeping tabs on the actions of competitors
C) not introducing new products
D) generating new product ideas
E) addressing customers' concerns about products