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    Exam 13: Services Marketing
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    According to Your Text, One Perspective from Which to View
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According to Your Text, One Perspective from Which to View

Question 153

Question 153

Multiple Choice

According to your text, one perspective from which to view services is as a ____ targeted at a(n) ____.


A) sporting event; spectators
B) concert; audience
C) play; actors
D) performance; audience
E) presentation; spectators

Correct Answer:

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