A Manufacturer of Cameras and Film May Price a Camera

Multiple Choice

A manufacturer of cameras and film may price a camera at a low price to attract customers, but price the film at a relatively high price because customers must continue to purchase film in or-der to use their cameras. This type of pricing strategy is known as

A) captive pricing.
B) premium pricing.
C) price lining.
D) special-event pricing.
E) customary pricing.