Question 1

A marketing plan includes all of the following except

Accepted Answer

A)  schedules of marketing tasks. 
B)  product production schedule. 
C)  assignment of responsibilities. 
D)  resource allocation. 
E)  marketing objectives. B

Question 2

A marketing information system is well suited to testing new products, determining various characteristics of consumer markets, and evaluating promotional activities.

Accepted Answer

A) True 
 B)False  False

Question 3

The effects of consumers' social and cultural values, the consumer movement, and the envi-ronmental concerns would best be called __________ forces.

Accepted Answer

A)  technological 
B)  legal and regulatory 
C)  economic 
D)  sociocultural 
E)  competitive D

Question 4

The marketing plan doesn't include the exact allocation of resources to achieve the marketing objectives.

Accepted Answer

A) True 
 B)False

Question 5

Income less taxes, savings, food, clothing, and housing is __________ income.

Accepted Answer

A)  gross 
B)  personal 
C)  disposable 
D)  net 
E)  discretionary

Question 6

_________ markets consist of churches, not-for-profit private schools and hospitals, civic clubs, fraternities and sororities, and charitable organizations and foundations.

Accepted Answer

A)  Reseller 
B)  Governmental 
C)  Consumer 
D)  Producer 
E)  Institutional

Question 7

Business-to-business markets, which include churches, schools, and civic clubs, are a type of industrial market.

Accepted Answer

A) True 
 B)False

Question 8

Sales forecasts usually are generated by complex software and should not be biased by managerial input.

Accepted Answer

A) True 
 B)False

Question 9

Business buyers are solely interested in the product's price.

Accepted Answer

A) True 
 B)False

Question 10

Marketing research is the process of gathering, recording, and analyzing data concerning a particular marketing problem.

Accepted Answer

A) True 
 B)False

Question 11

The way a consumer perceives a store is probably the most important factor that influences his or her decision about where to buy.

Accepted Answer

A) True 
 B)False

Question 12

The business philosophy that involves the entire organization in the process of satisfying customers' needs while achieving the organization's goals is called the marketing concept.

Accepted Answer

A) True 
 B)False

Question 13

When goods and services are purchased to maintain highways, education, water, and energy, the purchasers are members of what type of market?

Accepted Answer

A)  Business-to-business 
B)  Producer 
C)  Governmental 
D)  Institutional 
E)  Consumer

Question 14

Influences in a society and its culture that result in changes in attitudes, beliefs, norms, customers, and lifestyles are known as economic forces.

Accepted Answer

A) True 
 B)False

Question 15

Different products may not result in different marketing mixes.

Accepted Answer

A) True 
 B)False

Question 16

An approach to collecting marketing information for specific marketing projects is called

Accepted Answer

A)  contracted marketing specialists. 
B)  government information. 
C)  marketing research. 
D)  computer specialists. 
E)  marketing consultants.

Exam 11: Building Customer Relationships Through Effective Marketing

A marketing plan includes all of the following except

A marketing information system is well suited to testing new products, determining various characteristics of consumer markets, and evaluating promotional activities.

The effects of consumers' social and cultural values, the consumer movement, and the envi-ronmental concerns would best be called __________ forces.

The marketing plan doesn't include the exact allocation of resources to achieve the marketing objectives.

Income less taxes, savings, food, clothing, and housing is __________ income.

_________ markets consist of churches, not-for-profit private schools and hospitals, civic clubs, fraternities and sororities, and charitable organizations and foundations.

Business-to-business markets, which include churches, schools, and civic clubs, are a type of industrial market.

Sales forecasts usually are generated by complex software and should not be biased by managerial input.

Business buyers are solely interested in the product's price.

Marketing research is the process of gathering, recording, and analyzing data concerning a particular marketing problem.

The way a consumer perceives a store is probably the most important factor that influences his or her decision about where to buy.

The business philosophy that involves the entire organization in the process of satisfying customers' needs while achieving the organization's goals is called the marketing concept.

When goods and services are purchased to maintain highways, education, water, and energy, the purchasers are members of what type of market?

Influences in a society and its culture that result in changes in attitudes, beliefs, norms, customers, and lifestyles are known as economic forces.

Different products may not result in different marketing mixes.

An approach to collecting marketing information for specific marketing projects is called