Multiple Choice
A soft drink company decided to produce a cola drink with more caffeine than usual in hopes of preventing current teen and early-twenties customers from shifting to coffee and tea drinks after graduating from college. The company test-marketed this new product at a Midwestern university. The company has segmented the market based on ________.
A) psychographics
B) lifestyle
C) demographics
D) usage rates
Correct Answer:
Verified
Correct Answer:
Verified
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