Multiple Choice
When a person buys a product for emotional reasons, we can say that the need is ________.
A) utilitarian
B) functional
C) interdependent
D) hedonic
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q44: When a transaction occurs between two or
Q69: Consumers and the items they consume can
Q71: Jenny Rowlins is absolutely exhausted after her
Q72: Compare and contrast the paradigms of positivism
Q73: Consumer-generated content is a trend that helps
Q75: Research suggests that some consumer behaviors can
Q76: Brands like Colgate that are a part
Q77: Which of the following is an example
Q78: The sociological perspective of role theory can
Q79: A consumer experience that integrates multiple media