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    Business
  3. Study Set
    Consumer Behavior Buying
  4. Exam
    Exam 1: Buying, Having, and Being: an Introduction to Consumer Behavior
  5. Question
    ________ Focuses on Biological Needs That Produce Unpleasant States of Arousal
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________ Focuses on Biological Needs That Produce Unpleasant States of Arousal

Question 20

Question 20

Multiple Choice

________ focuses on biological needs that produce unpleasant states of arousal.


A) Drive theory
B) Gratification theory
C) Consumerism
D) Role theory

Correct Answer:

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