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  3. Study Set
    Globale Consumer Behavior
  4. Exam
    Exam 1: Buying, Having, and Being: an Introduction to Consumer Behavior
  5. Question
    George Says That He Sees Everything as "Black or White
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George Says That He Sees Everything as "Black or White

Question 37

Question 37

Multiple Choice

George says that he sees everything as "black or white, no in between." George would most accurately be characterized as a(n) ________.


A) positivist
B) collectivist
C) interpretivist
D) consumerist

Correct Answer:

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