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    Business
  3. Study Set
    Consumer Behavior Buying
  4. Exam
    Exam 1: Buying, Having, and Being: an Introduction to Consumer Behavior
  5. Question
    A Common Way to Segment Consumers Is to Identify Which
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A Common Way to Segment Consumers Is to Identify Which

Question 68

Question 68

True/False

A common way to segment consumers is to identify which consumers are heavy users of a given product.

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