As We Age, Our Values and Priorities Change

Essay

As we age, our values and priorities change. Researchers have identified a set of key values that motivate older consumers. Marketing strategies aimed at the gray market should relate to one or more of these motivational factors to be successful. Select one of them and describe how marketers have applied it. The key values are:
∙ Autonomy
∙ Connectedness
∙ Altruism