A Marketing Manager Who Wants to Identify Opinion Leaders for Her

Multiple Choice

A marketing manager who wants to identify opinion leaders for her product category should do which of the following?

A) She should find government officials who use the product.
B) She should find socially active persons who are very interested in the product category.
C) She should find intellectuals who can write academic papers about the product category.
D) She should look for people who rely on reward power to develop interest in a product.