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    Consumer Behavior Buying
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    Exam 12: Networked Consumer Behavior: Word-Of-Mouth, Social Media, and Fashion
  5. Question
    The Opinion Leader Referred to as A(n) ________ Is Actively
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The Opinion Leader Referred to as A(n) ________ Is Actively

Question 88

Question 88

Multiple Choice

The opinion leader referred to as a(n) ________ is actively involved in transmitting marketplace information of all types.


A) surrogate consumer
B) innovator
C) monomorphic leader
D) market maven

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