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    Exam 12: Networked Consumer Behavior: Word-Of-Mouth, Social Media, and Fashion
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    In the Diffusion of Innovation Process, Which Group Is Very
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In the Diffusion of Innovation Process, Which Group Is Very

Question 8

Question 8

Multiple Choice

In the diffusion of innovation process, which group is very slow to adopt new products and constitutes one-sixth of the population?


A) innovators
B) early adopters
C) late adopters
D) laggards

Correct Answer:

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