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    Consumer Behavior Buying
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    Exam 12: Networked Consumer Behavior: Word-Of-Mouth, Social Media, and Fashion
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    A Fad Has a Relatively Long Acceptance Cycle in Today's
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A Fad Has a Relatively Long Acceptance Cycle in Today's

Question 28

Question 28

True/False

A fad has a relatively long acceptance cycle in today's marketplace because of the money necessary to develop the fad.

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