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    Business
  3. Study Set
    Consumer Behavior Buying
  4. Exam
    Exam 12: Networked Consumer Behavior: Word-Of-Mouth, Social Media, and Fashion
  5. Question
    When a Consumer Is Deciding Whether to Adopt an Innovation
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When a Consumer Is Deciding Whether to Adopt an Innovation

Question 35

Question 35

Essay

When a consumer is deciding whether to adopt an innovation, through what stages does the consumer move? Provide an example.

Correct Answer:

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Consumers move through the sta...

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