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Kraft Has Repackaged Its Salad Dressings as "Anything" Dressings to Encourage

Question 42

Multiple Choice

Kraft has repackaged its salad dressings as "anything" dressings to encourage people to shift their ________ and consider the dressings as a complement to more than just salads.


A) demonstration signals
B) knowledge structures
C) mental maps
D) mean-end chains

Correct Answer:

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