Casinos Make Their Interiors Very Plush and Expensive Looking, Knowing

Multiple Choice

Casinos make their interiors very plush and expensive looking, knowing that gamblers who would be reluctant to make a $10 bet in average surroundings would gladly make $100 wagers in luxurious surroundings. Which of the following best explains the gamblers' behavior?

A) Mental accounting emphasizes the extraneous characteristics of the choice environment even if the results are not rational.
B) Most people are unaware of the True risk of making certain decisions and believe that a larger wager has higher odds of winning.
C) The luxurious surroundings increase the probability of classical conditioning through mere exposure, which results in behavior that is not rational.
D) The functional risk of gambling is decreased in luxurious surroundings, leading gamblers to wager more.