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    Consumer Behavior Buying
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    Exam 5: Perception
  5. Question
    In the Process of ________, Certain Properties of a Stimulus
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In the Process of ________, Certain Properties of a Stimulus

Question 57

Question 57

Multiple Choice

In the process of ________, certain properties of a stimulus evoke a schema.


A) priming
B) differentiating
C) indexing
D) perceptual mapping

Correct Answer:

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