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    Consumer Behavior Buying
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    Exam 6: Learning and Memory
  5. Question
    What Mechanism Is Used When a Consumer Learns to Perform
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What Mechanism Is Used When a Consumer Learns to Perform

Question 40

Question 40

Multiple Choice

What mechanism is used when a consumer learns to perform responses that produce rewarding outcomes?


A) extinction
B) punishment
C) negative reinforcement
D) positive reinforcement

Correct Answer:

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