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Jim Sees Himself as Being Confident, Powerful, and Heroic

Question 37

Multiple Choice

Jim sees himself as being confident, powerful, and heroic. According to the BrandAsset Archetypes model developed by ad agency Young & Rubicam, Jim would be classified as a ________.


A) Patriarch
B) Sage
C) Troubadour
D) Warrior

Correct Answer:

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