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  2. Topic
    Business
  3. Study Set
    Consumer Behavior Buying
  4. Exam
    Exam 7: The Self
  5. Question
    ________ Refers to a Consumer's Subjective Evaluation of His or Her
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________ Refers to a Consumer's Subjective Evaluation of His or Her

Question 57

Question 57

Multiple Choice

________ refers to a consumer's subjective evaluation of his or her physical self.


A) Looking-glass self
B) Self-concept
C) Ideal self
D) Body image

Correct Answer:

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