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    Consumer Behavior Buying
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    Exam 7: The Self
  5. Question
    It Is Common for Companies to Divide Up Their Consumers
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It Is Common for Companies to Divide Up Their Consumers

Question 11

Question 11

True/False

It is common for companies to divide up their consumers along lifestyle dimensions and label these groups with terms such as "Geek Chic Guy" or "Whole Foods Woman."

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