Multiple Choice
Julie Morgan loves to go into Springer's Old Country Gifts. It always smells like a field of spring flowers. The lighting gives all the products a warm glow, and the mood music is just perfect for casual browsing. After her visit to the store, Julie is always in a better mood. Springer's Old Country Gifts has attracted Julie with its ________.
A) store position
B) atmospherics
C) subliminal cues
D) marketscape theme
Correct Answer:

Verified
Correct Answer:
Verified
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