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    Exam 9: Group and Situational Effects on Consumer Behavior
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    A Number of Specific Decision Roles Are Played When a Collective
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A Number of Specific Decision Roles Are Played When a Collective

Question 18

Question 18

Multiple Choice

A number of specific decision roles are played when a collective decision must be made. The person who brings up the idea or need is the ________.


A) initiator
B) gatekeeper
C) influencer
D) buyer

Correct Answer:

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