Many Factors Have Been Identified That Distinguish Organizational and Industrial

Multiple Choice

Many factors have been identified that distinguish organizational and industrial purchase decisions from individual consumer decisions. Which of the following is NOT one of those distinctions?

A) Purchase decisions made by companies frequently involve many people.
B) Organizational and industrial products are often bought according to precise, technical specifications.
C) Impulse buying commonly occurs in organizational purchasing because of sales stimulation from direct salespeople.
D) Organizational purchase decisions tend to be riskier than individual consumer purchase decisions.