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  2. Topic
    Business
  3. Study Set
    Consumer Behavior Buying
  4. Exam
    Exam 9: Group and Situational Effects on Consumer Behavior
  5. Question
    Identify and Explain the Three Decision-Making Dimensions That Describe the Purchasing
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Identify and Explain the Three Decision-Making Dimensions That Describe the Purchasing

Question 3

Question 3

Essay

Identify and explain the three decision-making dimensions that describe the purchasing strategies of an organizational buyer. These dimensions form the basis of a buyclass theory of purchasing.

Correct Answer:

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