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    Consumer Behavior Buying
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    Exam 1: Buying,Having,and Being: An Introduction to Consumer Behavior
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    Which Term Refers to the Collection and Analysis of Extremely
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Which Term Refers to the Collection and Analysis of Extremely

Question 45

Question 45

Multiple Choice

Which term refers to the collection and analysis of extremely large data sets?


A) Mainframe marketing data
B) Internet information data
C) Big data
D) Online media data

Correct Answer:

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