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    Consumer Behavior Buying
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    Exam 10: Buying, Using, and Disposing
  5. Question
    Describe the Concepts of Normative Influence and Comparative Influence Among
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Describe the Concepts of Normative Influence and Comparative Influence Among

Question 71

Question 71

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Describe the concepts of normative influence and comparative influence among reference groups.

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Normative influence occurs when the refe...

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