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    Globale Consumer Behavior
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    Exam 13: Subcultures
  5. Question
    What Are Age Cohorts? Briefly Explain How Marketers Use Age
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What Are Age Cohorts? Briefly Explain How Marketers Use Age

Question 78

Question 78

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What are age cohorts? Briefly explain how marketers use age cohorts to segment markets.

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An age cohort consists of people of simi...

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