Multiple Choice
Bret Thomas has always dreamed of becoming a jet fighter pilot.After seeing the movie Top Gun,Bret bought pilot's sunglasses and even game himself a "call sign"-Snake.When Bret has such fantasies or emotional responses to his needs,the type of needs that are being addressed are ________.
A) hedonic
B) utilitarian
C) biological
D) learned
Correct Answer:

Verified
Correct Answer:
Verified
Q4: Whether a consumer's need is utilitarian or
Q21: Izzy Jones just bought a classic "muscle
Q37: A religious person who has taken a
Q50: Maslow's hierarchy of needs implies that the
Q63: Motivation explains the strength of behavior, but
Q73: Because a purchase decision can involve more
Q74: The local Harley-Davidson motorcycle outlet has special
Q76: Which of the following needs from Maslow's
Q77: A goal-oriented theory,which attempts to reduce or
Q86: Product involvement refers to a consumer's level