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    Globale Consumer Behavior
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    Exam 6: The Self: Mind, Gender, and Body
  5. Question
    A Person's Conception of How He/she Would Like to Be
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A Person's Conception of How He/she Would Like to Be

Question 18

Question 18

Multiple Choice

A person's conception of how he/she would like to be is called ________.


A) self-image
B) ideal self
C) self-concept
D) self-esteem

Correct Answer:

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