________ Are the Use of Psychological, Sociological, and Anthropological Factors

Multiple Choice

________ are the use of psychological, sociological, and anthropological factors to determine how the market is segmented by the propensity of groups within the market (and their reasons) to make a particular decision about a product, person, ideology, or otherwise hold an attitude or use a medium.

A) Lifestyles
B) Promotional segmentations
C) AIO measures
D) Psychographics