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    Globale Consumer Behavior
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    Exam 8: Attitudes and Persuasive Communication
  5. Question
    Compare and Contrast the Uses of the Emotional Appeals of Sex
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Compare and Contrast the Uses of the Emotional Appeals of Sex

Question 59

Question 59

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Compare and contrast the uses of the emotional appeals of sex, humor, and fear in advertising. What are the strengths and weaknesses of each?

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a. Sex appeals-although the use of sex d...

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