A Hot and Thirsty Customer Buys a Cool Drink and Finds

Multiple Choice

A hot and thirsty customer buys a cool drink and finds it very satisfying. He then buys another drink even though he had not initially planned on buying two and even though he is no longer thirsty. This is an example of ________.

A) purchase momentum
B) rational decision making
C) behaviorally influenced purchase
D) inertia