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  2. Topic
    Business
  3. Study Set
    Globale Consumer Behavior
  4. Exam
    Exam 9: Decision Making
  5. Question
    Dimensions We Use to Judge the Merits of Competing Options
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Dimensions We Use to Judge the Merits of Competing Options

Question 62

Question 62

Multiple Choice

Dimensions we use to judge the merits of competing options are called ________.


A) rational factors
B) attributes
C) evaluative criteria
D) emotional factors

Correct Answer:

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