In a Buzz Marketing Program, the Most Controversial Strategy Is

Multiple Choice

In a buzz marketing program, the most controversial strategy is to use:

A) consumers who truly like a brand and tell others.
B) consumers who like a brand and are sponsored by a company to tell others.
C) company employees to create a blog on the company's website about a brand and then invite consumers to participate.
D) company or agency employees posing as customers of the company telling others about the brand.