Multiple Choice
Preconditions of buzz marketing include each of the following except the:
A) product must be unique, new, or perform better than current brands.
B) brand must stand out over current brands on the market.
C) brand must be well known and accepted by the majority of consumers.
D) brand must have distinct advantages over current brands on the market.
Correct Answer:
Verified
Correct Answer:
Verified
Q116: Buzz marketing works because people trust someone
Q117: To increase their effectiveness, brand ambassadors that
Q118: When generating buzz about a product, research
Q119: Alternative marketing relies on buzz, word-of-mouth, lifestyles,
Q120: Companies normally select brand ambassadors for buzz
Q122: The original and most widespread form of
Q123: Facial recognition technology offers an innovative new
Q124: Examples of brand placements in video games
Q125: The benefits to manufacturers for measuring the
Q126: Forms of alternative marketing include each of