Multiple Choice
Each of the following is a reason to use guerilla marketing except to:
A) create buzz.
B) reach consumers that cannot be reached with traditional advertising.
C) interact with consumers.
D) build relationships with consumers.
Correct Answer:
Verified
Correct Answer:
Verified
Q110: In selecting alternative media to place advertisements,
Q111: Identify the forms of video game advertising.
Q112: How can a company enhance spirit among
Q113: Brand communities are not unique to the
Q114: The primary disadvantage of product placements within
Q116: Buzz marketing works because people trust someone
Q117: To increase their effectiveness, brand ambassadors that
Q118: When generating buzz about a product, research
Q119: Alternative marketing relies on buzz, word-of-mouth, lifestyles,
Q120: Companies normally select brand ambassadors for buzz