To Increase the Probability That a Positive Experience Will Occur

Multiple Choice

To increase the probability that a positive experience will occur from an experiential marketing event, companies should follow each of the following steps except:

A) choose a clear, concise market segment to target.
B) provide consumers an opportunity to generate buzz with other individuals.
C) identify the right time and place to involve consumers with the brand.
D) make sure the experience reveals clearly the brand's promise.