Solved

The Integration of Entertainment and Advertising by Embedding Brands into the Storyline

Question 179

Multiple Choice

The integration of entertainment and advertising by embedding brands into the storyline of a movie, television show, or other entertainment medium is:


A) lifestyle marketing.
B) product placement.
C) branded entertainment.
D) guerilla marketing.

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q174: In terms of generating buzz, brand evangelists

Q175: The ultimate demonstration of brand loyalty and

Q176: Product placements and branded entertainment are effective

Q177: Branded entertainment is the ultimate demonstration of

Q178: A furniture store setting up a special

Q180: A major advantage of cinema advertising is

Q181: The Word of Mouth Marketing Association encourages

Q182: Advergames are:<br>A)video games to be played on

Q183: For buzz marketing to be successful, the

Q184: IDC Research indicates that females now make