The Use of Branded Entertainment Increased Sharply with The

Multiple Choice

The use of branded entertainment increased sharply with the:

A) introduction of cable TV and the ability to target audiences through specialty shows.
B) increased interest in specialty shows such as Extreme Makeover and Top Chef.
C) rise of reality television shows where there is a lack of script and the focus is on the real world.
D) popularity of the American Idol shows and fan voting.